A digital marketing campaign has many modules.. SEO is one of the most important pieces of your digital marketing plan. The goal is to get you to the top of search engine result pages organically.
We start with performing an initial SEO audit on your site to focus on the keywords that will help your site the most.
We take a 3-STEP approach to improve your SEO:
On-page SEO – We make sure that your site meets as many of the search engine ranking factors as possible; from the website being easy to use, clean coding or any technical issues which may be holding back the performance of your website. Once this is determined, we have a solid platform to start building on.
Content Marketing – Every day, people are searching for solutions their problems, and you need to be there to answer them. Using search trends and key topics around your business, we collaborate with you to create content that’ll get you found and give you the edge over your competitors.
Back-Linking – It’s all good and well creating content, but if no one reads it, there’s wasted potential. Using our database of bloggers and influencers, we find out where to distribute and amplify your content online, gaining trustworthy links that will help you climb in the rankings.
Through competitive analysis, we determine what works best for you. Google often has algorithm updates, we track the performance of your site and adapt as necessary.
Paid search is one of the most effective and integral part of your digital marketing strategy to grow your business. Pay per click campaigns are designed to bring extremely qualified traffic to your website based on your defined budget and specific keywords.
The best things about PPC advertising is the instant results the campaigns can attract. Unlike organic outcome, pay-per-click advertising does NOT take weeks to start ranking in search engines. As soon as the ads are enabled, they can start appearing in Google search result pages. With PPC, we can target users based on geographic location, age, and much more.
Creative Bugs digital strategists setup your PPC campaigns, define what keywords you want to target and establish the demographics you want to reach. We also create compelling Rich text and image ads that generate fast ROI. With highly targeted pay-per-click advertising, we help your business to aptly utilize the marketing budgets guiding you along to draw more leads that converts to sales.
Allow us to monitor the progress and adjust as necessary to fully optimize your PPC advertising spend.
Digital marketing tools such as SEO and PPC help get users to your site however, retargeting strategy capitalizes on users once they leave your site and converts them into customers.
Retargeting is one of the most powerful online marketing tools because it allows you to stay in touch with your target audience, even after they decide not to, or forget to purchase. Remarketing ads have much higher click-through rates than typical display ads and convert at a higher level, delivering a tremendous return on investment for those already using the Google paid search network.
Our highly skilled team work tirelessly to reap the most staggering benefits of Google Ad Retargeting marketing. We assign a dedicated Account manager to outline a full-proof strategy to achieve your desired goals by remarketing campaign.
Google Analytics is probably the most complex, but without a doubt the most powerful tool in the digital space giving users insight into consumer behaviours whilst on website. We help businesses set up the right tools and integrate within your website so that they receive actionable data and work towards better ROI.
The power of Google Analytics as a tool is demonstrated by following pointers:
Target Audience: Analytics help you tap the digital behaviour of every visitor on your website. All the real questions such as; Who came to the website? Was that their first time or are they returning? which Country/ City they came from? How many visitors came to my website? how much time they spent? what pages they visited? when did they leave the website? What device were the visitors using (PC/ Mobile/ Tablet)? What operating system (Windows, Apple), What search engine?
Customer Acquisition: How did the audience convert into a customer is the real question that everyone needs to ask. What made someone land on your website? Customers can come from many different avenues, such as organic search engines such as google and Bing, Referrals from other websites, Social Media, Paid Searches, like Google Ads (previously known as Google Adwords), Bing Ads, Facebook Ads
Conversion: Each website has key objectives, like signing up to a news letter, getting in contact, making a purchase etc. As part of Google Analytics Integration, we can induce your business objectives on your website and track those events each time they happen on the website.
Our strong headed online portfolio managers will help you build an online reputation management strategy that will pivot for your growth by highlighting the value of your business and permanently removing all the negative links, videos, and defamatory content online. Using social engineering techniques, we deliver cost-effective online reputation services. We monitor your online reputation and make sure it is a ongoing process to ensure your brand success.
We have worked with clients across all sectors and understand the specific needs of your business. It is important for your business that people find the right and positive material about you online and are not misled by negative content. Our online reputation management strategy guarantees managing fake, negative, defamatory links, reviews, video content, negative reviews on listings, negative comments and monitor websites to ensure permanent removal.
Social media turns strangers into friends, friends into customers, and customers into salespeople.
Social media is not just about building awareness – it’s about generating revenue. There are over 2 billion social media users worldwide, and that means an effective social strategy will not only build your audience, but actively turn strangers into paying customers.
If you are a business owner, tasks like Social media posts, responding to customer’s concerns, managing communities and participating in conversations can turn out to be very time-consuming. It’s super important to keep the communication going with your audience in terms of creatives and content to get the best results. It’s best to hire an expert!
The Sunshine technologies team will strategically develop and manage your social media platforms; Helping you increase brand awareness, build relationships, engage with customers and manage paid ads which will result in more leads and sales and also, allow you to focus on the core part of your business.